The About Us page of your shop is vital because it’s where users go when first trying to determine a level of trust. Since trust is such an important part of selling online, it’s a good idea to give people a fair amount information about yourself and your shop. Here are a few things you should touch on:

• Who you are
• Why you sell the items you sell
• Where you are located
• How long you have been in business
• How long you have been running your online shop
• Who are the people on your team

To edit this information you can go to the Pages section of the administration menu.